Hi there, welcome to our Transformers blog! Here we are taking a look at the classic Transformers toys as well as the very latest releases based on the movies, the games and the new animated series. Transformers are a genuine pop culture icon that stretches back to the late 1970s and their previous incarnation as Japanese toys. Once they were repainted and rebranded, they took over the international toy scene for much of the 1980s, helped along by a classic animated series and an animated movie.

That seems so long ago now! Here we are with live action Transformers movies, a massive range of Transformers merchandise and lots more to come! What has been the secret of the Transformers' lasting appeal? That is something we'll be looking at right here as well as bringing you news and reviews of all of the latest Transformers products, the next movie, the comics and more!

Transformers toys have proved over and again that there is a massive audience for things that are more than meets the eye. Are you ready to find out more? Roll out!!!