What is it that makes Optimus Prime so brilliant? Next to Bumblebee, he is far and away the most popular Transformers character that has ever been created, and quite rightly so.

The leader of the heroic Autobots is exactly the kind of hero we all look up to and secretly wish we could be just like. Optimus Prime is an honest, courageous character that will stop at nothing to protect the innocent and topple the evil Decepticons.

You could think of him as a favourite uncle, especially with the fatherly voice of Peter Cullen! In the toy range, the cartoons and the movies, Optimus Prime has always been portrayed as the perfect hero, and that is something to be commended.

He has his faults, as does every character, but he is the only character you can really believe could lead others into battle for a common cause. The original generation one Optimus Prime toy was already a collector’s item the same year it came out due to the huge demand for it (I had one at Christmas 1984 as a six year old. It was the most awesome thing I have ever seen up to that point on my life), and the worth of that toy has only increased over the years.

Some fans, including myself, were worried that with the advent of the live action movies, Optimus Prime would end up diluted as a character, or be made more complex. Thankfully these fears proved to be wrong, and he turned out to be every bit the Cybertronian icon we all respected and loved as kids. A fantastic example of a current Optimus Prime toy is the Transformers Revenge of the Fallen Leader Class Optimus Prime Toy.

Optimus Prime is someone we can all look up to (literally, judging by the movies!), and earned his place in popular culture by simply being the perfect good guy.

From the Manufacturer
With the destruction of MEGATRON, OPTIMUS PRIME thought that he was finally, after millions of years, at peace. Little did he know that the escape of STARSCREAM would draw dozens of new DECEPTICONS to Earth. The desire that burns brightest in his Spark is that the war will soon end. He is determined to see that end come, and so he works with his human comrades and the other AUTOBOTS to hunt the DECEPTICONS that have come to Earth, and destroy them, one by one. (more...)

Hi there, welcome to our Transformers blog! Here we are taking a look at the classic Transformers toys as well as the very latest releases based on the movies, the games and the new animated series. Transformers are a genuine pop culture icon that stretches back to the late 1970s and their previous incarnation as Japanese toys. Once they were repainted and rebranded, they took over the international toy scene for much of the 1980s, helped along by a classic animated series and an animated movie.

That seems so long ago now! Here we are with live action Transformers movies, a massive range of Transformers merchandise and lots more to come! What has been the secret of the Transformers' lasting appeal? That is something we'll be looking at right here as well as bringing you news and reviews of all of the latest Transformers products, the next movie, the comics and more!

Transformers toys have proved over and again that there is a massive audience for things that are more than meets the eye. Are you ready to find out more? Roll out!!!